PAST WORK | santanatripodo

Catalogues

I produce over 14 catalogues per calendar year for various brands. Our biggest brand, United Chemists, distribute 12 Catalogues per year. The entire process from the initial brief until Final Artwork takes approximately 4 weeks. I work closely with our in in-house graphic designer and buying department to agree on a final product that is inline with the company's needs.

Two weeks before the catalogue is released I send a communication email to all stores. This email contains information on the catalogue, what special promotions may appear inside the catalogue, their catalogue tickets for shelving and information on the POS package they will receive from our printer. The email also contains tactical information on stores displays and procedures to increase sales.

Download Past Examples:

Communication

Once the catalogues are ready for print, I produce a document titled “Catalogue Promotion Advice.” This document informs stores of the upcoming sale dates, what POS they will receive, along with merchandising and ticketing advice. The format for this is the same all year up until Christmas. Our “Christmas Book” is a lot more detailed.

The second largest communication piece I produce is called the “Smile Update.” It is an internal weekly newsletter that delivers key information about our business to our Retail Staff, Support Office Staff & Partners. The newsletter is the voice of our organisation and therefore, it is imperative that the language and tone used to write the newsletter reflects this. An example can be downloaded below.

Please note, due to sensitive information there is no example of the "Smile Update" available for download. However, there are extracts from the "Catalogue Promotion Advice" and "Christmas Book."

Download Past Examples:

Facebook Management

I am responsible for managing four different Facebook Pages. This involves scheduling posts that align with key promotions that will be happening in-store & answering customers DMs.

I also run competitions and oversee the creation of the artwork in-house. Generally, I produced the schedule in 30 day blocks.

More Samples available upon request

Signage (Retrofitted 40 Pharmacies 2018)
Local Area Marketing Flyers
Local Area Marketing Newspaper Ads
Mail Chimp Email Blasts
Ticket Designs
Marketing Guides & Procedures

SANTANA

TRIPODO

Catalogues

Communication

Download Past Examples:

Facebook Management

I am responsible for managing four different Facebook Pages. This involves scheduling posts that align with key promotions that will be happening in-store & answering customers DMs.

I also run competitions and oversee the creation of the artwork in-house. Generally, I produced the schedule in 30 day blocks.

Click below to view the pages:

United Chemists

Best for Baby

Go Vita Alice Springs
Hourglass Jewellery

More Samples available upon request

Signage (Retrofitted 40 Pharmacies 2018)

Local Area Marketing Flyers

Local Area Marketing Newspaper Ads

Mail Chimp Email Blasts

Ticket Designs

Marketing Guides & Procedures

Catalogues

​

Communication

Download Past Examples:

Facebook Management

I am responsible for managing four different Facebook Pages. This involves scheduling posts that align with key promotions that will be happening in-store & answering customers DMs.

I also run competitions and oversee the creation of the artwork in-house. Generally, I produced the schedule in 30 day blocks.

​

Click below to view the pages:

United Chemists

Best for Baby

Go Vita Alice Springs Hourglass Jewellery

More Samples available upon request

​

Signage (Retrofitted 40 Pharmacies 2018)

Local Area Marketing Flyers

Local Area Marketing Newspaper Ads

Mail Chimp Email Blasts

Ticket Designs

Marketing Guides & Procedures

Go Vita Alice Springs
Hourglass Jewellery